Reportgenix vs Better Reports: The Smartest Shopify Analytics Tool for Scaling in 2025

Reportgenix vs Better Reports: Want to unlock the secret to skyrocketing your Shopify store’s success? Simply watching your sales numbers isn’t going to cut it anymore. To win in today’s competitive e-commerce world, you need sharp insights into what’s driving your profits, from which products are making you the most money, how to keep customers coming back, and where you can trim costs smartly.

That’s precisely why the showdown between Reportgenix and Better Reports matters. Both tools promise to turn your data into game-changing business intelligence, but they approach it differently, whether through AI-powered ease or powerful multi-app integrations.

In this detailed comparison, we’ll walk you through everything about Reportgenix and Better Reports, including their standout features, AI tools, pricing plans, integrations, and ease of use, so you can confidently pick the right analytics sidekick to boost your Shopify store’s growth in 2025.

Feature Rundown- Reportgenix vs Better Reports

Here’s a quick snapshot comparing the two platforms across key areas:

Tool #1: Reportgenix: Reporting, Reimagined for Profit

What Is It?

Reportgenix is an e-commerce analytics platform tailored specifically for Shopify brands that prioritize profit over revenue. It provides detailed insights on product profitability, tax obligations, payout reconciliation, and sales trends through an AI-powered assistant called Genix AI.

Designed for business owners, finance managers, and marketing pros, Reportgenix eliminates the tedious manual spreadsheet work by offering a streamlined, visual way to analyze data and generate reports.

Reportgenix Key Features

• Tailored Reports: Build reports that match your workflow with drag-and-drop widgets, filters by product or region, and clear visualizations like charts and tables.
  
• Genix AI Assistant: Ask questions in plain English, such as “What were my top 10 most profitable products last month?” and get instant, visual answers without needing technical skills.
  
• Automated Reporting: Schedule reports to be sent daily, weekly, or monthly via Slack, email, or downloadable formats like CSV and Excel.
  
• Product & Payout Analysis: Track product-level profits after refunds, shipping, discounts, and costs; reconcile Shopify payouts accurately.
  
• Global Currency Support: Multi-currency reporting using live exchange rates for international stores.
  
• Native Shopify Integration: Connect quickly to Shopify and sync with GA4, Meta Pixel, Slack, WhatsApp, and Discord.

Tool #2: Better Reports: Customizable, Connected, Complex

What Is It?

Better Reports is a comprehensive analytics solution designed to gather data from over 500 applications, providing a unified, in-depth view of your entire business ecosystem, not just Shopify sales.

Its standout features include a proprietary query language called BRQL, an extensive pre-built report library, and a highly valued complimentary custom report building service that helps users without internal data expertise.

Better Reports Key Features

• Expansive Integrations: Connects Shopify with Stripe, QuickBooks Online, Help Scout, Google Sheets, and 500+ other apps.
  
• Pre-built Reports: Access over 100 ready-made reports tailored to different data sources.
  
• Visual Report Builder: Create custom pivot tables and charts with drag-and-drop ease.
  
• BRQL Query Language: Write powerful, reusable queries for advanced customization.
  
• Detailed Drill-Downs: Filter and segment data by any metric or field.
  
• Automated Scheduling: Send reports automatically via email or Google Sheets in multiple formats.
  
• Granular Permissions: Set team access controls and add teammates at no extra cost.
  
• Complimentary Custom Reports: Get expert-built reports tailored to your unique needs.
  

Feature-by-Feature Comparison: Let’s Compare Key Use Cases

Custom Reporting

Reportgenix offers a no-code, drag-and-drop interface designed for speed and simplicity. Its pre-built templates and real-time Shopify sync make it easy for users at any skill level to build actionable reports quickly.

Better Reports targets power users and analysts with BRQL. It allows sophisticated query logic, custom fields, pivot tables, and reusable templates. It’s perfect for users who want deep control over data modeling and cross-store comparisons.

Attribution and Tracking

Reportgenix focuses on post-transaction analytics, delivering clarity on profit, taxes, and payout reconciliation, not on marketing attribution.

Better Reports doesn’t have its pixel but integrates extensively with marketing, payment, and support apps, enabling consolidated multi-channel attribution analysis.

AI Capabilities

Reportgenix shines with Genix AI, providing conversational, business-focused answers and innovative report suggestions.

Better Reports relies on powerful customization tools and a custom report service rather than AI-driven insights.

Dashboard Flexibility

Reportgenix offers highly customizable dashboards tailored to your business workflow and financial needs.

Better Reports features a visual builder with pivot tables and charts. Some users note that filtering can be tricky, but this is offset by strong customer support.

Product Insights

Reportgenix provides granular SKU-level profitability after all costs.

Better Reports delivers broad product insights by integrating Shopify with inventory and accounting platforms.

Financial Reporting

Reportgenix delivers tax-ready summaries, real-time profit and loss, and payout reconciliations directly from Shopify data.

Better Reports complements this with financial segmentation through QuickBooks Online and other apps for a more holistic view.

Integrations

Reportgenix maintains a focused set of core integrations: Shopify, Slack, and WhatsApp, ideal for Shopify-centric operations.

Better Reports boasts a vast ecosystem with 500+ app connectors, including Stripe, Help Scout, QuickBooks Online, and many more. This makes it ideal for businesses needing cross-platform data consolidation.

Ease of Use

Reportgenix prioritizes simplicity with an intuitive UI and AI assistance, which it describes as “super easy” for solo founders and finance leads to start using immediately.

Better Reports offers advanced capabilities, but some users find filtering less intuitive. Their proactive support and free custom report service help bridge this gap.

Team Collaboration

Reportgenix enables sharing reports via Slack or email, tagging team members, and scheduling report cadences to keep everyone aligned.

Better Reports provides granular permissions, distinct team spaces, and free teammate accounts to support secure collaboration across departments.

Scalability

Reportgenix scales with your business, unlocking features and integrations as you grow. Pricing is accessible for single-store operators.

Better Reports is tailored for businesses with complex data needs and larger Shopify operations. Its tiered pricing scales up to Shopify Plus stores.

Pricing Breakdown: Reportgenix vs Better Reports

Final Verdict: Which Tool Should You Choose?

Choosing Reportgenix vs Better Reports ultimately depends on your business size, data complexity, and reporting needs.

Choose Reportgenix if:

• You want clear insights into profitability, taxes, and payouts.
  
• You run a small to mid-sized Shopify store and value ease of use.
  
• You prefer AI-powered, simplified analytics that focus on post-sale performance.
  

Choose Better Reports if:

• You need to consolidate data across many platforms beyond Shopify.
  
• You require deep customization and complex report building.
  
• You operate a larger business or expect rapid growth, demanding scalable, integrated analytics.
  

For most Shopify merchants seeking powerful yet straightforward profit analytics without breaking the bank, Reportgenix offers an exceptional balance of power, simplicity, and value.

Conclusion

Regarding Reportgenix vs Better Reports, there’s no one-size-fits-all answer — the best choice depends on your unique business needs and priorities. If you’re a Shopify store owner who values clear, real-time profit insights, streamlined financial reporting, and a powerful AI assistant that makes complex data simple, Reportgenix is the smart pick. Its intuitive dashboards and automated reporting help you stay laser-focused on what truly drives your bottom line.

On the other hand, if your business requires deep data consolidation from multiple sources, advanced customization through powerful query tools, and the flexibility to build highly tailored reports across a broad ecosystem of apps, Better Reports offers an unbeatable solution.

Ultimately, both platforms are excellent, but for those who want to simplify profitability analysis while harnessing AI to get answers fast, Reportgenix is the standout choice in 2025.

Frequently Asked Questions (FAQs)