Free Shopify UTM Builder
Create UTM tracking links for your Shopify campaigns instantly. Use this free Shopify UTM builder to generate properly formatted UTM parameters for Facebook Ads, Google Ads, email campaigns, and social media. Track exactly where your traffic and sales come from in Google Analytics, no signup required.
Build UTM Link NowCreate Tracking Link
Build your campaign URLs
Enter your full website or page URL
Where the traffic comes from (utm_source)
The marketing medium (utm_medium)
Your campaign identifier (utm_campaign)
Optional: For paid keywords (utm_term)
Optional: To differentiate ads (utm_content)
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Key Features of Our Shopify UTM Builder
This free Shopify UTM builder helps ecommerce marketers create properly formatted tracking links with these powerful features.
Instant UTM Link Generation
Enter your URL and campaign details to generate a complete UTM tracking link in seconds. This Shopify UTM builder does all the formatting automatically, no manual coding required.
All 5 UTM Parameters Supported
Create links with all standard UTM parameters: source, medium, campaign, term, and content. Our UTM builder ensures your links work perfectly with Google Analytics and Shopify Analytics.
Shopify-Optimized Format
All generated UTM links follow best practices for Shopify stores. Lowercase formatting, proper encoding, and clean structure ensure accurate tracking in your analytics dashboard.
Campaign Presets
Quick-select common sources like Facebook, Google, Instagram, TikTok, and Email. This UTM link generator saves time with pre-configured options for popular marketing channels.
Copy & Export Options
Copy your UTM link with one click or export multiple links to CSV. Perfect for building campaign tracking spreadsheets and sharing with your marketing team.
Works on Any Device
Build UTM tracking links from your desktop, tablet, or phone. Create and manage your campaign URLs anywhere, anytime, no downloads or signups required.
How to Create UTM Links for Your Shopify Store
Follow these simple steps to generate UTM tracking links using our free Shopify UTM builder.
Enter Your Costs
Input your product cost (COGS), shipping fees, packaging costs, and any marketing spend per unit sold.
Add Your Selling Price
Enter your current or planned selling price. The calculator includes Shopify fees automatically.
See Your Real Profit
Instantly view your gross margin, net margin, profit per unit, and markup percentage with detailed breakdowns.
Pros and Cons of This Shopify UTM Builder
We believe in transparency. Here is what our UTM builder does well and where it has limitations.
Pros
- ✓100% Free Forever
No hidden fees, no premium tier, and no email required. Generate unlimited UTM links at no cost using this Shopify UTM builder.
- ✓Follows UTM Best Practices
Automatically formats parameters correctly: lowercase letters, proper URL encoding, and clean structure. Your links will track accurately in Google Analytics.
- ✓Complete Cost Breakdown
Enter product cost, markup, shipping, and CAC. Then see your sale price, gross margin, total cost, and net profit.
- ✓Instant Results
Click “Calculate Profit” and get results immediately. No waiting, no page reloads, and no processing time.
- ✓Easy Reset Function
Test multiple pricing scenarios quickly. Simply click Reset to compare different markup strategies.
Cons
- ✗Single Product Calculation
This calculator handles one product at a time. For bulk analysis, you will need spreadsheet software or dedicated tools.
- ✗No Data Saving
Your calculations are not saved between sessions. Therefore, you will need to re-enter values each time you visit.
- ✗Manual Input Required
This tool does not integrate directly with Shopify. You must manually enter your costs and prices.
- ✗No Shopify Fee Calculation
Transaction fees are not automatically calculated. Include these in your cost of item or CAC for accurate results.
What Are UTM Parameters and Why Do They Matter for Shopify?
UTM parameters (Urchin Tracking Module) are small text codes added to the end of your URLs to track where your website traffic comes from. When someone clicks a UTM-tagged link, the parameters are sent to Google Analytics, allowing you to see exactly which campaigns drive traffic and sales.
For Shopify store owners, UTM tracking is essential because it answers the critical question: “Which marketing channels are actually generating revenue?”
Without UTM parameters, you might see traffic from “facebook.com,” but you won’t know if it came from your paid ads, organic posts, influencer partnerships, or bio link. With proper UTM tracking, you can distinguish between all of these sources.
According to Shopify’s guidelines, UTM parameters help you track campaign performance directly in your analytics dashboard. This Shopify UTM builder ensures your links are formatted correctly every time.
Profit Margin Formula
Example Calculation
Frequently Asked Questions About UTM Building
Find answers to common questions about creating and using UTM links for your Shopify store.
Q: What is a UTM builder?
A: A UTM builder is a tool that helps you create tracking URLs with UTM parameters. This Shopify UTM builder generates properly formatted links that track your campaign traffic in Google Analytics and Shopify Analytics.
Q: How do I create UTM links for my Shopify store?
A: Use our free Shopify UTM builder: enter your store URL, add your campaign source, medium, and name, then click generate. Copy the link and use it in your marketing campaigns. The UTM parameters will track all clicks in your analytics.
Q: Which UTM parameters are required?
A: The three required parameters are utm_source (traffic origin), utm_medium (channel type), and utm_campaign (campaign name). The utm_term and utm_content parameters are optional but helpful for detailed tracking.
Q: Will UTM links affect my Shopify SEO?
A: No. Google ignores UTM parameters for SEO ranking purposes. They’re purely for tracking and won’t impact your search engine rankings or duplicate content issues.
Q: Can I track UTM data in Shopify Analytics?
A: Partially. Shopify shows basic referrer information, but Google Analytics provides full UTM insights. Connect GA4 to your Shopify store for complete campaign tracking using this UTM builder.
Q: How do I use UTM links in Facebook Ads?
A: In Facebook Ads Manager, add your UTM parameters in the “URL Parameters” field under Tracking—NOT in the Website URL field. This Shopify UTM builder creates the correct format for Facebook.
Q: Is this UTM builder free?
A: Yes, this Shopify UTM builder is 100% free with no hidden costs. No signup or email required. Generate as many UTM links as you need at no charge.
Q: Why should I use a UTM builder instead of typing manually?
A: A UTM builder ensures correct formatting, prevents typos, and maintains consistency. Manual typing often leads to errors that break tracking. Our Shopify UTM builder eliminates these issues.
