Free Shopify Customer Lifetime Value (CLV) Calculator
Calculate your customer lifetime value instantly with this free Shopify CLV calculator. Enter your average order value, purchase frequency, and customer lifespan to discover how much revenue each customer generates over time. Use CLV to optimize your marketing spend and improve customer retention, no signup required.
Calculate CLV NowCalculate Customer Value
Calculate your CLV effortlessly.
Average amount spent per order
Average number of purchases per year
Average years a customer stays active
Enter to calculate profit-based CLV
Enter to see CLV:CAC ratio
Key Features of Our Shopify CLV Calculator
This free Shopify CLV calculator helps ecommerce merchants understand customer value with these powerful features.
Instant CLV Calculation
Enter your metrics and get your customer lifetime value instantly. This Shopify CLV calculator uses the standard formula trusted by ecommerce professionals worldwide.
LTV:CAC Ratio Analysis
Compare your customer lifetime value against acquisition costs. A healthy ratio is 3:1 or higher. Our CLV calculator shows whether your marketing spend is profitable.
Profit-Based CLV
Calculate both revenue-based and profit-based lifetime value. Understanding your true CLV with margins helps you make smarter budget decisions.
Shopify-Optimized Metrics
All inputs align with Shopify Analytics data. Pull your AOV and purchase frequency directly from your Shopify dashboard and enter them into this customer lifetime value calculator.
Performance Benchmarks
See how your CLV compares to industry standards. Get instant feedback on whether your customer value is healthy or needs improvement.
Works on Any Device
Calculate customer lifetime value from your desktop, tablet, or phone. Access this Shopify CLV calculator anywhere, anytime, no downloads required.
How to Calculate Customer Lifetime Value for Your Shopify Store
Follow these simple steps to calculate CLV using our free Shopify CLV calculator.
Enter Average Order Value
Find your AOV in Shopify Analytics under Dashboard. This is your total revenue divided by total orders. Enter this number into the customer lifetime value calculator.
Add Purchase Frequency
Calculate how often customers buy per year. Divide your total orders by unique customers. Most Shopify stores see 1.5 to 3 purchases per customer annually.
Set Customer Lifespan
Estimate how long customers stay active. For most ecommerce stores, this ranges from 1 to 3 years. If unsure, start with 2 years as a baseline.
Get Your CLV Results
Click calculate to see your customer lifetime value, annual value, and LTV:CAC ratio. Use these insights to optimize your marketing and retention strategies.
Pros and Cons of This Shopify CLV Calculator
We believe in transparency. Here is what our customer lifetime value calculator does well and where it has limitations.
Pros
- ✓100% Free Forever
No hidden fees, no premium tier, and no email required. Calculate unlimited CLV scenarios at no cost with this Shopify CLV calculator.
- ✓Uses Standard CLV Formula
Our calculator uses the industry-standard formula: (AOV × Purchase Frequency) × Customer Lifespan. Results match what ecommerce experts recommend. Our calculator uses the industry-standard formula: (AOV × Purchase Frequency) × Customer Lifespan. Results match what ecommerce experts recommend.
- ✓Includes LTV:CAC Ratio
Go beyond basic CLV with acquisition cost analysis. See if your customer value justifies your marketing spend with the 3:1 benchmark comparison.
- ✓Instant Results
No waiting or processing time. Enter your numbers and get your customer lifetime value immediately.
- ✓Shopify Data Compatible
All metrics align with your Shopify Analytics dashboard. Pull data directly from your store and enter it into this CLV calculator.
Cons
- ✗Manual Data Entry Required
This calculator doesn’t connect directly to Shopify. You’ll need to manually enter your AOV, purchase frequency, and lifespan data.
- ✗Uses Simplified Formula
For advanced predictive CLV models (cohort analysis, probability models), you may need specialized software or apps.
- ✗Customer Lifespan Estimation
Determining accurate customer lifespan can be tricky for newer stores without historical data.
- ✗No Saved History
Your calculations aren’t saved between sessions. Export or screenshot results you want to keep.
What Is Customer Lifetime Value and Why Does It Matter?
Customer Lifetime Value (CLV), also called LTV or CLTV, is a metric that estimates the total revenue a customer will generate throughout their entire relationship with your business. Instead of focusing on single transactions, CLV helps you understand the long-term value of acquiring and retaining customers.
For Shopify store owners, CLV is one of the most important metrics because it directly impacts your marketing decisions. When you know how much a customer is worth over time, you can determine how much you should spend to acquire them.
According to Shopify’s research, customer acquisition costs average between $127 and $462, depending on your industry. Without knowing your CLV, you can’t determine if these costs are justified. A customer who spends $50 once is very different from one who spends $50 four times per year for three years.
Understanding your customer lifetime value helps you make smarter decisions about advertising budgets, loyalty programs, and retention strategies.
CLV Formula
Example Calculation
Frequently Asked Questions About CLV Calculation
Find answers to common questions about calculating and using customer lifetime value for your Shopify store.
Q: What is a CLV calculator?
Q: How do I calculate customer lifetime value in Shopify?
A: Use this free Shopify CLV calculator: enter your average order value (from Shopify Analytics), purchase frequency (orders ÷ customers), and estimated customer lifespan. The calculator applies the formula (AOV × Frequency) × Lifespan to give you your CLV.
Q: What is a good customer lifetime value?
A: A “good” CLV depends on your industry and acquisition costs. The key metric is your LTV:CAC ratio—aim for at least 3:1. This means your customer lifetime value should be 3x higher than what you spend to acquire each customer.
Q: What’s the difference between CLV and LTV?
A: CLV (Customer Lifetime Value) and LTV (Lifetime Value) mean the same thing. Both terms describe the total revenue expected from a customer over their entire relationship with your business. This Shopify CLV calculator computes both.
Q: How do I find my customer lifespan for Shopify?
A: Analyze your customer purchase history over 2-3 years. Look at when customers made their first and last purchases. For newer stores without historical data, use 2 years as a baseline estimate in the CLV calculator.
Q: Why is CLV important for Shopify stores?
A: CLV tells you how much you can afford to spend on customer acquisition. If your CLV is $300 and your CAC is $100, you know each customer generates $200 profit. Without knowing CLV, you can’t optimize marketing spend effectively.
